A custom video series across VICE Media, Refinery29, Somos, and MUNCHIES telling the stories of unique chosen families. This 360 campaign aimed to drive awareness while inviting consumers to spend more time with RITZ through VMG’s fusion of high impact media in multiple placements.
The partnerships utilized VMG’s authenticity and relatability to inspire and entertain audiences with
interesting stories of chosen families gathering together for the holiday
season.
interesting stories of chosen families gathering together for the holiday
season.
Ep. 1: We meet 4 Latinx artists who have bonded over their passions and come together as a chosen family. They are defining their Latinx identity as well as their gender binary on their own terms.
Ep. 2: We meet 4 friends who have come together as a chosen family. They are celebrating their disabilities and support each other in navigating wheelchair accessibility.