As a copywriter hired for Foot Locker's Latinx Heritage Month campaign, I was tasked with conceptualizing engaging campaign names and pitching innovative ideas that celebrated the contributions of Latinx creators. Among the various concepts I proposed, the brand ultimately selected "Original Flow," an idea I crafted to encapsulate the authenticity and creativity of the Latinx community. My efforts focused on developing a dynamic narrative that resonated across digital platforms and experiential events, aiming to empower and connect the Foot Locker brand with its Latinx audience while showcasing diverse talent.